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Sports have always been a source of inspiration, recreation and self-improvement. Today, the massive expansion of team sports and the booming of professional athleticism have transformed sports into a highly influential social phenomenon and a global trend. The economic significance and social impact of the sports industry is constantly rising. At the same time, technological developments and new marketing tools are changing the relation between sports and their fans/spectators in a radical way, creating new opportunities and challenges.

▪ Can the sports industry become a vehicle for sustainable and inclusive growth?
▪ In a world of highly commercialised sports, how can we deal with the alienation that genuine fans experience?

Within this context, The Economist Events have great pleasure in announcing the organisation of THE SPORTS BUSINESS SUMMIT FOR SOUTH-EAST EUROPE which is scheduled to take place in Athens on September 20th 2019.

In collaboration with:

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