Charles Clark

Charles has worked with blue-chip brands around the world, helping to develop engaging and relevant propositions that convert customer experiences into sustainable commercial advantages for client companies. He has held roles at national, regional and global levels and managed marketing services companies in the UK, Europe and Asia.

For the past 7 years, as executive director at Allen International Charles has been focused on creating and building brands and customer experiences within the retail banking sector, integrating the digital and physical retail environments for banks in Greece –NBG/ ibank, Turkey, UK, China, India, Nigeria, Kazakhstan, Mongolia, Vietnam, Singapore, Malaysia, Nigeria and South Africa. Whilst at Allen International Charles also led the team that developed the retail brand strategy that resulted in the current Greek telecoms retailer - WIND store design and customer experience, integrating digital into the in-store customer journey.

Prior to this Charles had a varied and successful career within Marketing Services, principally with the McCann Erickson advertising Worldgroup, managing global accounts, country agencies -Turkey, and regional management roles - Africa Group. Charles has worked directly with Gillette, Exxon Mobil, C&A, Glaxo Smithkline, Sainsbury’s, Bacardi, L’Oreal, General Motors and Nestle.  As one of the global McCann directors he oversaw the biggest global push in Brand Coke’s history across the EMEA region.

Now, as CEO of Openbay Consulting Ltd, Charles divides his time between UK, Africa and Greece. In Greece he works with Real Consulting SA, ensuring that technology is fully leveraged to help brands become more customer centric and realise their full commercial potential.